*R7 Collection
Whether you are hunting thick timber or stretching shots across open country, *R7 Optics deliver sharp clarity, dependable tracking, and repeatable precision you can trust when it matters most.
Featured
Field Notes
Where Practice Meets Pressure: The Real Value of Total Archery Challenge
Why Total Archery Challenge Matters Total Archery Challenge i...
Why a Dot Sight is a Turkey Hunter’s Secret Weapon
Spring turkey hunting is a game of inches. A gobbler hangs up...
Match the Right Binocular to Your Turkey Hunting Style
Spring turkey hunting is built around small details. A ...
The importance of scouting for turkeys
Spring turkey season doesn’t begin with a shotgun in yo...
Stay Zeroed In This Spring
Spring doesn’t start with a match. It starts with reps. Cold ...
FALL STARTS WITH AN APPLICATION
Fall 2026 might feel a long way off, but for serious hunters, t...
Zero & Verify: Because the First Shot Shouldn’t Be a Question
The first shot of the season should never be a question mark. ...
Optics care 101: clean it right, keep coatings performing
Your optics live where the rest of your gear gets tested—wind, ...
Field-Tested Clarity: The Power of EXO Barrier®
The first drops of rain always feel harmless. A light mist roll...
WARRANTY, SIMPLIFIED: WE'LL TAKE CARE OF YOU
Built to Be Passed Down Some gear isn’t replaced. It’s inh...
25 Years of Accuracy
25 years ago Bushnell invented the laser rangefinder, a device ...
Considerations for Choosing a Rifle Scope Magnification for Your Hunt
Riflescope magnification is a topic of much debate. However, th...
Essential Gear for a Successful Spring Turkey Season
Turkey season 2026 is almost here, and Michael Waddell of Bone ...
Eye Relief: Everything You Need to Know
Picture this: You’re out on a hunt when all a sudden, yo...
FFP vs. SFP: Know the Difference
Outdoor enthusiasts that enjoy activities like shooting and hun...
The Best Time and Place to Set Up a Trail Camera
Do you ever wonder what big game— deer, elk, etc.— are up to al...
How to Properly Mount a Scope and Adjust It for Competitive Shooting
While it seems that mounting a scope should be easy, if yo...
Bushnell Grand Slam: Montana Merriam
It had been a long trip. Too many hours crammed in a truck full...
Ranging Reticles Explained: What You Need to Know For Competitive Shooting
We love competitive shooting, but there’s a lot that goes ...
A Premier Guide to the Bullet Drop Compensation Scopes
Some people hate bullet drop compensation, or BDC, reticles or ...
5 Tips for Turkey Season Success from Travis "T-Bone" Turner
I’m by no means an expert turkey hunter, but I have turkey hunt...
Introducing the All-New BUSHNELL R-SERIES
Introducing the R-Series: a premium line of optics crafted for ...