R-Series Built to Last. Ready When It Matters.
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Durable, clear, and reliable hunting optics designed to perform season after season, no matter the conditions.
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Field Notes
WARRANTY, SIMPLIFIED: WE'LL TAKE CARE OF YOU
Built to Be Passed Down Some gear isn’t replaced. It’s inh...
25 Years of Accuracy
25 years ago Bushnell invented the laser rangefinder, a device ...
Considerations for Choosing a Rifle Scope Magnification for Your Hunt
Riflescope magnification is a topic of much debate. However, th...
Essential Gear for a Successful Spring Turkey Season
Turkey season 2026 is almost here, and Michael Waddell of Bone ...
Eye Relief: Everything You Need to Know
Picture this: You’re out on a hunt when all a sudden, yo...
FFP vs. SFP: Know the Difference
Outdoor enthusiasts that enjoy activities like shooting and hun...
The Best Time and Place to Set Up a Trail Camera
Do you ever wonder what big game— deer, elk, etc.— are up to al...
How to Properly Mount a Scope and Adjust It for Competitive Shooting
While it seems that mounting a scope should be easy, if yo...
Bushnell Grand Slam: Montana Merriam
It had been a long trip. Too many hours crammed in a truck full...
Ranging Reticles Explained: What You Need to Know For Competitive Shooting
We love competitive shooting, but there’s a lot that goes ...
A Premier Guide to the Bullet Drop Compensation Scopes
Some people hate bullet drop compensation, or BDC, reticles or ...
5 Tips for Turkey Season Success from Travis "T-Bone" Turner
I’m by no means an expert turkey hunter, but I have turkey hunt...
Introducing the All-New BUSHNELL R-SERIES
Introducing the R-Series: a premium line of optics crafted for ...