Built to Be Passed Down
Some gear isn’t replaced.
It’s inherited.
The binoculars that lived in a truck door for twenty seasons. The riflescope that rode every fall from dark timber to open prairie. The rangefinder that still works, not because it was babied, but because it was built to endure.
Those pieces of gear carry more than glass and metal. They carry stories. Miles. Missed chances and unforgettable ones. And eventually, they get handed off, along with the knowledge of how to use them and the confidence they’ll still perform when it matters.
That kind of longevity doesn’t happen by accident. And it doesn’t stop at the product itself.
Bushnell optics are built to live that kind of life. The kind where gear gets used hard, tossed in packs, rattled around in trucks, and pulled out when the moment counts. We don’t design for perfect conditions or careful hands. We design for real seasons, real weather, and real use year after year.
Over time, that use adds up. Scratches show up. Adjustments get made. The gear becomes familiar. Trusted. Part of how you hunt, shoot, or spend time outside. And when something becomes that dependable, you stop thinking about it. You just rely on it.
That’s exactly why the warranty matters.
A lifetime warranty shouldn’t be a technicality. It should be a reflection of how the gear is actually used. Our Lifetime Warranty isn’t tied to receipts, original owners, or fine print, it’s tied to the product. If it carries the Bushnell name, we stand behind it. Whether it’s been with you for one season or handed down after many.
Because when gear is built to be passed down, support has to follow it.
Eventually, something might happen. Gear gets dropped. Electronics wear out. Parts fail. That’s not a flaw, it’s the cost of real use. When that moment comes, our job is simple: make the process easy, clear, and human. You shouldn’t have to fight for help or wonder what’s happening next. You should know someone is listening and working to make it right.
That support doesn’t end with a fix or replacement. It ends with confidence. Confidence that the gear you trust is still backed. Confidence that the brand behind it hasn’t disappeared. Confidence that Bushnell stands where it always has, behind the product and the people using it.
That’s what Forever Ready means to us. Not just building optics that last, but backing them for the long haul. Long after the purchase. Long after the first owner. Long after the stories start stacking up.
Because the best gear doesn’t end its life on a shelf. It keeps showing the way forward.