Through the Lens

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Team Bushnell
Selecting the right combination of reticle and scope is very much an individual choice. Here’s how you can choose what works best for your needs.
Team Bushnell
Setting the Diopter on a binocular isn't complicated. Still, many are unsure how to do it. Here are 3 steps to keep in mind when making diopter adjustments.
Joe Arterburn
Find out how to determine holdover value with a laser rangefinder in this article by journalist Joe Arterburn.
Joe Arterburn
Read about our laser rangefinders and the ARC mode they feature, which gives you your true distance to target, even on an incline or decline.
Team Bushnell
Some hunters seem to think that more power in a riflescope is always better, but realistically, less is more depending on what and where you’re hunting.
Team Bushnell
Some hunters seem to think that more power in a riflescope is always better, but realistically, less is more depending on what and where you’re hunting.