Through the Lens

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Team Bushnell
A scope that is not sighted correctly can result in missing your target or an unethical kill. As hunters and competitors, we want this to be done right!
Team Bushnell
This article describes the main differences and pros/cons between first focal plane and second focal plane scopes
Team Bushnell
Setting the Diopter on a binocular isn't complicated. Still, many are unsure how to do it. Here are 3 steps to keep in mind when making diopter adjustments.
Joe Arterburn
Read about our laser rangefinders and the ARC mode they feature, which gives you your true distance to target, even on an incline or decline.