Holiday Buyer's Guide Sneak Peek

Holiday Buyer's Guide Sneak Peek

Early birds get the worm… and the best holiday deals. 

With the gift-giving season just around the corner, the hunt is on for deals, inspiration, and that perfect gift to delight that special person, or yourself.

We’ve got the best gift ideas for outdoorsmen right here. 

Whether shopping for a hunter, precision shooter, sports fan, or nature lover, we’ve got something for everyone in our 2020 Holiday Buyer’s Guide. 

Here’s a quick sneak peek for those early birds scoping out the lay of the land and gathering ideas. Happy hunting!

Set Your Sights on the Best Gift Ideas for Outdoorsmen from Bushnell

Finding gift ideas for outdoorsmen can be a chore, especially when they already own every piece of gear in the tree stand.

Top notch gear is critical, but what do they actually need?

We’ve taken the guesswork (and legwork!) out of it. From binoculars to scopes and everything in between, here are six ideas that will enhance fun and performance on the range or in the field.

Ready to take it to the next level? This year don’t just give hunting gear. Give…

1. A Leg Up on the First Steps on the Range or in the Field

Good gear shouldn’t break the bank. Is it really possible to get the best performance and price?

You bet. With us, it’s definitely a thing.

Enter: the RXS-100 Reflex Sight – everything you or your shooter needs, whether on the range or in the field.  We loaded our new reflex sight with features expected at a higher price point.




Some of our favorite features: 

  • Daylight bright reticle - Clear, LED-powered 4 MOA dot with eight brightness settings for visibility at any time of day.
  • Long-lasting battery - 5,000-hour battery life on the mid setting and side-loading batteries without having to dismount.
  • Versatile usability - Compatibility with all common red dot mounts with a DeltaPoint® footprint, plus the weaver-style low rise mount.
  • Rugged durability - An aircraft-grade aluminum chassis keeps the glass and optics protected, withstanding .45 ACP, plus 1,000g of force over 1,000 times.
  • Tactile push button design - Detented windage/elevation adjustments at 1 MOA per click simplifies tweaks to the brightness settings, so the shooter stays focused.



2. A Tool for the Trail Less Traveled

For real outdoorsmen, coming up with gift ideas poses challenges of its own. That’s why we’ve made the RXS-250 Reflex Sight one of our best deals of the season.

The RXS-250 boasts incredible ruggedness, usability, and accuracy. It is the ideal optic to pair with a pistol, providing the reliable accuracy and durability the shooter is looking for.




The RXS-250 offers:

  • Durable construction - Rugged aluminum housing ensures the glass and electronic internals are protected during field use. Should your grip fail you, and drop optic first, the RXS-250 will do everything it can to mitigate the impact transferring energy to the lens or the electronics, keeping you in action.
  • Long Lasting Battery - 50,000 hours (5+ years) on the mid setting (Setting 5) you won't need to change the battery any time soon.
  • Extra protection against the environment - Chamfered hood edges and a protective form-fit cover eliminates the chances of snags.
  • True Tone color lens - Say goodbye to the blue hue common on many lenses, and hello to an 86% (average) light transmission.


3. True to Life Colors … No Matter How Dark It Gets

Got an archery aficionado on your gift shopping list? Make sure they’ve got a Prime 1300 laser rangefinder

The Bushnell Prime laser rangefinders set the standard for LRFs – and we’re not just saying that because they’re ours. Archery is an art as much as it’s a skill. Like artists, archers need the right tools to hone those skills and succeed. Whether it’s a super-bright view or our special Angle Range Compensation (ARC) technology, we’ve loaded our entire line with the features that archers need the most during the hunt or the competition.




The Bushnell Prime 1300 LRF represents one of our most popular choices among archers since its release, and we’re thrilled to include it in our Holiday Buyer’s Guide this year. Some of the reasons it’s become a favorite include:

  • The selectable reticle - Customize the sight by choosing from circle plus dot, dot only, or circle only.
  • EXO Barrier - It repels water, fog, oil, dust, and debris to provide a clearer view.
  • Brush and Bullseye modes - Brush mode ignores foreground objects, and Bullseye mode eliminates inaccurate readings from background objects.
  • ARC technology - Whether in a tree stand or ranging on a slope, Angle Range Compensation (ARC) ensures an accurate distance at all times.
  • Ranging speed - Enjoy target distance updates at 4x per second for fast, reliable ranging.



4. Superior Clarity for Hunters in the Dawn and Dusk

If you’ve been searching far and wide for a good pair of binoculars to gift this year, look no further. 

The Engage X 10X42 binoculars are lightweight and crystal clear. These binoculars are loaded with features, and are our most affordable binoculars to feature our exclusive EXO Barrier technology.




What’s in these binoculars that weigh just over 1 pound? Enjoy:

  • Low-light performance - Fully multi-coated optics make vision sharp at dusk or dawn, which are often the prime times for hunting.
  • No fear of the rain - The IPX7 waterproof rating keeps the optics safe and dry in inclement weather.
  • Smooth, adjustable controls - From the ultra-smooth focus wheel to the twist-up eyecups, the Engage X feels good to use.
  • Durable rubber armor - Keep a grip on things with textured armor that prevents slippage and protects it if it’s dropped.
  • EXO Barrier protection - Oil? Water? Fog? Not anymore – our exclusive, molecularly bonded EXO Barrier repels them all and keeps your vision clear.


5. Purpose Built to Hunt

Shopping for a hunter who needs a scope built tough for deadly accuracy when they need it most? One that is purpose-built to hunt? We have what you’re looking for.

Banner 2 is an optical upgrade of our legendary Banner series. It’s built extremely tough and offers the accuracy you demand out of a world class hunting scope.      


Some of the features you’ll find in Banner 2 scopes are:


6. Secure the Longevity of Your Investment

Shopping for an outdoorsman who just purchased a new gun? If so, help them keep it clean by getting them a Hoppe’s Deluxe Gun Cleaning Kit. 




Buying a gun is an investment, and the owner will want to do everything they can to secure the longevity of that investment. There is no better way to do that for a gun than keeping it clean. With the Deluxe Cleaning Kit, you’ll get:

  • Hoppe’s No. 9 Gun Bore Cleaner - Hoppe’s tried and true bore cleaner that remains the most widely used remover of powder, lead, metal fouling and rust.
  • “Guide to Gun Care” Booklet - Hoppe’s comprehensive guide on how to properly care for a firearm the correct way.
  • Lubricating oil - Extra long lasting high-viscosity oil ideal for firearms that will not harden, gum or expire.
  • Bronze brushes - Five phosphor bronze brushes to fit .22 and .30 caliber/gauge rifles, .38 caliber/gauge pistols, and 20 and 12 gauge shotguns.


7. Shoot straight and steady

Looking for something to help you or your hunter/shooter shooting straight and steady? Well, we’ve got just what you’re looking for.

The Primos Trigger Stick Gen3 is the ideal shooting stick for any hunter or shooter. It offers extreme versatility and will allow you the confidence to make every shot without hesitation.




Some of the versatility it offers:

  • Adjustability - Adjusts from 35” to 65”
  • Quick Detach Yoke System - Easily switch back and forth from gun to optic with an easy to use yoke system. That’s right, you can use the Trigger Stick Gen3 with a binocular or spotting scope as well
  • Easy adjustments - Features easy one hand adjustments with one simple squeeze of the trigger.


8. Lighten Your Load

Every rifle hunter knows that a good, comfortable gun sling can make life much easier when walking to the treestand. But some slings are just not comfortable at all And we have just the sling they need.

Enter: Butler Creek Featherlight Slings. Out with the old, in with the new.



Butler Creek’s Featherlight slings introduce a new generation of rifle slings, offering a ton of benefits, like:

  • Lightweight material - Industry first, close cell foam inner, 45% lighter than the Quick Carry Padded sling.
  • Breathable - Cut out slots to reduce the trapped heat and grip the shoulder.
  • Comfort - Soft on the shoulder foam inner to provide all day wearability.
  • Secure - Large thumb loop to secure sling on shoulder while navigating rough terrain.
  • Ammo access - 2 built in cartridge holders provides immediate access to ammo.
  • Adjustable - Adjusts from 22” to over 36” long & 3” wide.


Have You Heard About Our Military VIP Program?

In addition to the great deals that you’ll find in our holiday buyer’s guide, we’re proud to offer additional discounts for active military, veterans, first responders, and law enforcement this year through our Military VIP Program.

This program is direct from Bushnell and other participating brands. That means that it’s faster and easier than ever to access savings on all of our top products as there’s no hassle with a third-party vendor. Best of all, it’s accessible all year round.

Simply sign up for free, then submit proof of service. We’ll provide the hookup on our best deals from there. 

Sign up now!

We’re proud to offer the Military VIP Program to those of our customers currently active or retired from service. Enjoy savings on up to $2500 MSRP per year. Discounts vary by affiliation.

Brands Participating:

  • Bushnell
  • RCBS
  • Weaver
  • Primos
  • Butler Creek
  • Hoppes
  • Champion Target

Who’s Eligible?

  • Active military
  • Veterans
  • Retirees
  • National Guardsmen
  • Armed Forces Reservists
  • First Responders
  • Law Enforcement


Hunt Game, Not Gifts: Get Back Outside Faster with These Gift Ideas for Outdoorsmen

Got some ideas? That was our goal.

That’s just a quick look at some products we’re pleased to offer in our holiday buyer’s guide this year. Whether shopping for yourself, a new shooter or looking to surprise an inveterate hunter, we’ve got something for everyone. Hopefully, we’ve provided a bit of inspiration to delight that special person – while making the process easier all around.

The outdoors is an experience, and the tools you use should add to it. Don’t settle for more gadgets that end up forgotten after a few uses. Give the gift of a new experience with these gift ideas for outdoorsmen, and get back outside with them to enjoy it.