THE NEW STANDARD IN HUNT
Bushnell’s new Prime™ collection sets the bar high for what you expect in your optics. Prime is engineered for today’s hunters and shooters who crave simplicity, stability, and results. Prime optics combine fully multi-coated lenses and low dispersion glass with the durability needed for any hunt. It’s all backed up by our exclusive EXO Barrier™ coating for protection against rain, snow, fog, and other challenging elements. Bushnell’s newest family ensures that you’ll always be primed and ready so you never miss a moment.