Permanently Sharp
and Clear
No Matter if You Are.

PermaFocus

Lose your focus and some of life’s finest opportunities can pass you by. This hard-earned lesson drove the creation of our PermaFocus® binocular series. Simply raise them to your eyes and catch the action instantly with stunning clarity – no adjustment necessary. Their unique focusfree feature keeps them dialed in for instantaneous viewing at virtually any distance.

They’re perfect for fast action at sporting events, nature observation and winter days when gloves would hinder the use of standard-focus binoculars. Precision-crafted, fully coated optics offer bright, crisp images. Magnify life instantly with our PermaFocus series.