
Without it, you’re not ready. Thanks to RainGuard, a wet lens or a misguided breath that would fog conventional glass will never cost you a view. This patented, permanent, water-repellent coating causes moisture from rain, snow, sleet and condensation to bead up and scatter less light, so you get a clear, bright view when other optics would be rendered useless. View Site

As light passes through the many prisms and lenses of a roofprism binocular, some light is usually lost along the way. Our exclusive new XTR technology – utilizing 60 layers of coatings on each prism – conserves, harnesses and optimizes the available light. XTR delivers an amazing 99.73% light transmission per lens for a combined light transmission of 90%, making the Bushnell Elite® series the brightest binocular in its class.

A chemical coating applied to the prisms to enhance resolution and contrast for the brightest and clearest images possible.

An anti-reflection coating process that is customized for every lens element in the optical path, in order to allow the best possible light from the front glass all the way back to the eyepiece. The result? Optimum brightness and true color across the light spectrum.

ED Prime Extra-Low Dispersion fluorite glass delivers amazing color resolution and contrast, and virtually eliminates chromatic aberration and color-fringing to bring out the most distinct details possible in low-light conditions.

Variable power, or zoom, binoculars enable the user to zoom in on an object or zoom out to a wider view through the use of a dial or lever.

Some products are O-ring sealed and nitrogen purged for total waterproof and fogproof protection. These models can withstand complete immersion in water and stay dry inside. The interior optical surfaces won’t fog due to rapid temperature change or humidity.

Although not completely waterproof, rainproof products have been designed or treated to prevent rain from soaking in.

Dramatically extend your effective range and judge a buck’s trophy quality in record time with new Bushnell DOA reticle technology featuring the Rack Bracket. Truly the ultimate extended yardage aiming solution and field scoring reference, it’s available on select 2009 riflescopes in two configurations – the DOA 600 for centerfire rifles and the DOA 250 for muzzleloaders.

Developed by Bushnell® engineers for the lowest-light hunting situations, the patented FireFly™ reticle illuminates the crosshairs after only a quick 10-second flashlight charge. Unlike battery-powered reticles, which often fail at the absolute worst times, the FireFly will glow green and you’ll see your crosshairs against your quarry. Featured on select Elite 3200 riflescopes.

The Illuminated Smart Mount lights up and points the way to the celestial object referenced by the handset. An exclusive feature of Bushnell Voyager models.

The talking handsets included with our Sky Tour series telescopes are the ultimate way to learn the lay of the universe. While the voice highlights your choice of constellations, planets, mythology or amazing facts, the telescope’s Illuminated Smart Mount lights up to get you dialed in on the celestial object. The buttons are illuminated for easy nighttime use. It’s the ultimate way to keep first-time telescope users and amateur astronomy enthusiasts engaged, entertained and learning.

Extreme up- and downhill angles alter true horizontal distance to your target. ARC accounts for the terrain angle when calculating distance, so you know precisely how to shoot the range.

SCAN across the course while viewing a continuously updated LCD display of the distance between you and your target.

Geared for close-range use, this mode acquires the distances of small targets and game without inadvertently measuring background target distances. When more than one object is acquired, the closer of the two objects is shown on the LCD display.

Ignores the foreground, such as brush, boulders and tree branches, and provides distances on the LCD display to background objects only.

Provides true horizontal distance from 5 to 99 yards.

Provides bullet drop/holdover data in inches from 100 to 800 yards.

The AP means All-Purpose. It's neutral, open, contrasty and realistic - all things necessary to make a camo pattern versatile and effective. Available on select Bushnell products. Developed by Realtree.

Measures slope, +/- one degree of angle, and compensated range, based upon ball trajectory and type of club used. All shown on LCD display.

Designed exclusively with the bottom of the cup in mind, this mode allows easy acquisition of the flag without inadvertently capturing background target distances. When more than one object is acquired, the closer of the two objects is shown on the LCD display.

Invisible LEDs cast infrared light to illuminate the subject at night as far as 45 feet.

Cameras are equipped with auto filter switch to adjust for color daytime images/movies to night vision images/movies.

In video mode, this feature allows you to record audio with the video simultaneously.

Select Bushnell trail cameras have a “moon phase” stamp feature. This links the current date (as set by the user in the setup procedure) to the phase of the moon on that date (this data is stored on an internal memory chip), and imprints a icon on your photo which represents the moon phase when the photo was taken. The moon phase icon will appear on your photos in the lower left, next to the Bushnell logo. Some hunters will find this to be a useful reference, as it can help determine if particular animals are inactive at night when a full or nearly full moon is present, causing them to be more visible to predators. Or, if some of your night photos seem to have a darker or lighter background (beyond the range of the LED lamps or flash), you can see if that was related to how bright the moon was at the time.

The only handheld GPS with TruView® navigation. The ONIX series layers a satellite photo, topo map, compass, navigational aids and XM services (available on the ONIX400) in perfect harmony on a single screen.

Available on the Legend 1200 ARC, this Rifle Mode feature allows you to set your holdover/ bullet-drop information for your rifle’s zero – select between 100, 150, 200 and 300-yard sight-in distances for deadly accurate information at the push of a button. Measurements can be displayed in MOA or inches, and VSI also provides shot angle information from -90° to +90°.

Available on select Bushnell trail cameras, Game Call Technology uses a built-in speaker that plays authentic, crystal-clear wildlife sounds to bring your quarry within frame.

Now on our ImageView spotting scope and Instant Replay binoculars, the Sync Focus feature is a parallel focus system that sharpens the digital image and the image through the scope’s or binos’ optics simultaneously. The synchronized light path also permits the user to switch between viewing through the camera’s LCD and the scope or binocular’s eyepiece.