For 2012, the world's most accurate laser rangefinder technology gets turbocharged.

It's a crowning achievement in our reign as the undisputed king of laser rangefinders that began when we invented the first for hunters in 1995. Introducing the G-Force® 1300 ARC.

With our all-new E.S.P.™ (Extreme. Speed. Precision.) Turboprocessor that delivers industry-leading 1/2-yard accuracy and 1/10-yard display precision. An enhancement of the most trusted system in the world, Bushnell® ARC, it provides absolute confidence and deadly accuracy for the longest shots at any angle - with a bow or rifle.

All with our bright VDT™ display, a metal frame that makes it virtually indestructible and an effective range of 1,300 yards.

All hail the new king.