The new Elite® 3500 riflescopes offer elevated performance for the real world and a tangible commitment to building the sharpest, clearest and brightest optics available today. The exclusive Ultra Wide Band coating process uses 60 layers of coatings on each lens to boost light transmission to more than 91 percent. This translates to incredible brightness during those final minutes of shooting light when game animals are most active. They are torture-tested to ensure reliability in the heaviest magnums. With all these advantages, the value of an Elite riflescope is undeniable.