Enhancing our technology, improving your performance – our crowning achievements. And the benchmark we’ve set for ourselves since we invented the first laser rangefinder for hunters 19 years ago. Led by Performance Law #8, which demands our laser rangefinders be the most precise in the business, our dominating reign continues in 2014.


Introducing G-Force® DX. Upgraded from our original workhorse, now with an innovative 2nd Generation E.S.P.™ (Extreme. Speed. Precision.) Turboprocessor, and housed in a sleek, slim, durable unit. This year Bushnell® and Team Primos® join forces with The Truth with Clearshot™ Laser Rangefinder featuring Clearshot Technology, so you will never doubt a shot again. Still the world’s most popular, most precise name in laser rangefinders. Long live the king.