News From Bushnell

  • 6/1/2012

    Bushnell Introduces New Reticle Options in the Elite Tactical Long Range Series

    Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has introduced two new reticle options in its popular Elite Tactical 3-12x 44mm long range riflescope (LRS). Introduced in 2011, the Elite Tactical 3-12x 44mm riflescope received the coveted Outdoor Life Editor’s Choice Award.

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  • 5/1/2012

    Binoculars.com Awards the Bushnell Legend Ultra HD with Second Consecutive Binocular of the Year Award

    Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has been awarded the Binoculars.com 2012 Binocular of the Year award. The popular online optics retailer recognized the Bushnell Legend Ultra HD 10x 42mm binocular with the top honor for the second consecutive year.

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  • 5/1/2012

    Bushnell Introduces The Elite Tactical Designated Marksman Riflescope

    Bushnell Outdoor Products, an industry leader in high-performance sports optics and outdoor accessories for more than 60 years, has introduced four new Bushnell Elite Tactical HDMR 3.5-21x 50mm and DMR 3.5-21x 50mm Riflescopes. These scopes are part of the Bushnell extended range riflescope (ERS) family designed to give tactical marksmen a powerful optic that works equally well in short or extended range shooting applications. The Bushnell Elite Tactical HDMR is available with the Horus H59 and TreMor 2 reticles, and the Elite Tactical DMR features the G2DMR™, and Mil-Dot™ reticles.

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  • 5/1/2012

    Bushnell Hires Scott Peterson as Laser Rangefinder Product Manager

    Overland Park, Kan. — Bushnell Outdoor Products, an industry leader in sports optics and outdoor accessories for more than 60 years, has announced the hiring of Scott Peterson as the new laser rangefinder product manager.

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  • 5/1/2012

    Bushnell Introduces the Legend Ultra HD Crossbow Scope

    Overland Park, Kan. – Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has introduced a new 1.75-5x 32mm Legend Ultra HD crossbow scope. Crossbow hunting has grown significantly in the last few years with states implementing special crossbow seasons and allowing the use of crossbow scopes during established hunting seasons as well.

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  • 5/1/2012

    Bushnell Announces the RainGuard HD Hawaiian Adventure Sweepstakes

    Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has announced the RainGuard HD Hawaiian Rainforest Adventure Sweepstakes. The patented RainGuard HD technology is a permanent water resistant and anti-fog coating that causes moisture to bead up and scatter less light, giving users a clear sight picture in unclear conditions.

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  • 5/1/2012

    Bushnell Receives Two Outdoor Life Gear Test Great Buy Awards

    Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has been awarded with twoOutdoor Life Great Buy awards. The new Legend Ultra HD 3-9x 50mm riflescope and Legend Ultra HD 10x 25mm folding compact binocular earned the Great Buy awards in the riflescope and mid-size binocular categories, respectively.

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  • 4/17/2012

    Bushnell Outdoor Products Announces Agreement to Acquire Primos

    Overland Park, Kansas. —Bushnell Outdoor Products, a worldwide leader in sports optics, premium eyewear, and outdoor accessories and MidOcean Partners, a leading middle market private equity fund, announced today that Bushnell has agreed to terms to purchase Primos Hunting of Flora, Miss. The companies expect to complete the transaction (terms not disclosed) within 30 days.

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  • 4/1/2012

    Bushnell Offers $25 Rebate On Its BackTrack D-Tour Personal GPS Device

    Overland Park, Kan. – Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has announced a $25 mail-in rebate for its popular BackTrack D-TOUR personal GPS device. The BackTrack series of simple to operate navigation devices have revolutionized the handheld GPS market, giving users an easy way to mark waypoints and find their way from point A to point B without a lot of unnecessary, complicated features.

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  • 4/1/2012

    Bushnell Introduces the Second Generation of the BackTrack Personal GPS

    Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has introduced a sleek updated version of its original BackTrack GPS. With a new ergonomic design 20 percent smaller than the original and a budget-friendly price, the BackTrack is a must have for people who enjoy the outdoors.

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