News From Bushnell

  • 5/1/2012

    Bushnell Receives Two Outdoor Life Gear Test Great Buy Awards

    Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has been awarded with twoOutdoor Life Great Buy awards. The new Legend Ultra HD 3-9x 50mm riflescope and Legend Ultra HD 10x 25mm folding compact binocular earned the Great Buy awards in the riflescope and mid-size binocular categories, respectively.

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  • 4/17/2012

    Bushnell Outdoor Products Announces Agreement to Acquire Primos

    Overland Park, Kansas. —Bushnell Outdoor Products, a worldwide leader in sports optics, premium eyewear, and outdoor accessories and MidOcean Partners, a leading middle market private equity fund, announced today that Bushnell has agreed to terms to purchase Primos Hunting of Flora, Miss. The companies expect to complete the transaction (terms not disclosed) within 30 days.

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  • 4/1/2012

    Bushnell Offers $25 Rebate On Its BackTrack D-Tour Personal GPS Device

    Overland Park, Kan. – Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has announced a $25 mail-in rebate for its popular BackTrack D-TOUR personal GPS device. The BackTrack series of simple to operate navigation devices have revolutionized the handheld GPS market, giving users an easy way to mark waypoints and find their way from point A to point B without a lot of unnecessary, complicated features.

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  • 4/1/2012

    Bushnell Introduces the Second Generation of the BackTrack Personal GPS

    Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has introduced a sleek updated version of its original BackTrack GPS. With a new ergonomic design 20 percent smaller than the original and a budget-friendly price, the BackTrack is a must have for people who enjoy the outdoors.

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  • 3/30/2012

    Bushnell and Country Music Star Craig Morgan Partner to Benefit Folds of Honor and Military Families

    Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has announced a music download donation partnership with country music star and award-winning TV host Craig Morgan to benefit the Folds of Honor Foundation. A 10-year veteran of the U.S. Army, Morgan has written and dedicated a new song titled “What Matters Most” to the heroes Folds of Honor supports.

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  • 3/1/2012

    New Bushnell Online Community Gives Trophy Cam Users Around the Globe an Opportunity to Share Images and Video

    Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has a launched a new community to give Bushnell Trophy Cam owners a place to share images and videos with people around the world. The new Trophy Cam Community (www.bushnell.com/trophycam) gives users a place to convene with fellow outdoor enthusiasts and share and view thousands of user-generated images and videos.

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  • 3/1/2012

    Trophy Hunting Products Features Mossy Oak Break-Up Infinity On Their Core Products

    Trophy Hunting Products (THP), based in Macon, GA, produces three core products; Backseat Bow Sling, Backseat Gun Sling and Backseat Bow Case. They are proud to announce their partnership with Mossy Oak. All three items will be branded with Mossy Oak Break-Up Infinity.

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  • 3/1/2012

    Bushnell Hires Vince Abrams to Lead Product Management for Bushnell Outdoor Accessories

    Overland Park, Kan. — Bushnell Outdoor Products, an industry leader in sports optics and outdoor accessories for more than 60 years, has announced the hiring of Vince Abrams as the new senior product manager for Bushnell Outdoor Accessories. Abrams brings more than fifteen years of product management experience and a strong background in the shooting industry to Bushnell.

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  • 3/1/2012

    Bushnell Introduces a Personal GPS Device That Provides Hunters With Vital Information In The Field

    Overland Park, Kan. – Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has introduced a new personal GPS device designed to make hunters more effective in the field. In addition to the features that have made the BackTrack TM a consumer favorite, the new HuntTrackTM features solunar tables, barometric data and predictive animal activity.

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  • 2/1/2012

    Bushnell Adds Premium Folding Compact Binocular to its Legend Ultra HD Line

    Overland Park, Kan. — Bushnell Outdoor Products, an industry leader in high-performance optics for more than 60 years, has introduced a new compact folding binocular to its Legend Ultra HD binocular line. Now all of the great features that have made the Legend Ultra HD binoculars best-in-class are available in a compact, ergonomic design that can easily be carried in a pack or pocket.

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